The story of BIRRA MORETTI


Talk about the Italian beer are offered in our shop "BIRRA MORETTI"

Origin of the label for the BIRRA MORETTI-is your beard-
Were forced to live in 1942, in the midst of World War II, now Italy Republic of Friuli-Venice-Julia central city, Udine, everyone is difficult.
One sunny afternoon. Menazzi Rao Moretti brewery founder Luigi Moretti's nephew was walking streets of Udine is lost in thought, a fashionable street was born and raised into the street.
At that time, Rao has always camera in hand and the liked wearing about town have suddenly gone too far to bike and madoromu cat, cut and fit the camera.
Claims are sitting at a table of the Trattoria basket (Trattoria Oschetti) gentleman Rao is stopped suddenly. Man dress suit modern dark-green dress is, it transcends time and space somewhere, and what looked like hats of the same color and so is relaxation. Besides, it was very impressive to look like some splendid moustache and some story.
I feel like familiar from old Lao, a gentleman I met for the first time, knowing something was meant to feel. And this war even though hard times under the afternoon sun is hung like a hard ball in the peaceful atmosphere of gentleman. Lao is pressed back someone offered closer to the gentleman, and one took some photos don't get any?. "Oh, okay. "And as an apology for that disturb the long-awaited time to answer the gentleman," is to do something you want to give. "And cut and gentle gaze under the hat and mustache smiled.
"It then the beer Cup dinner?. So I'm good. "
Do you have in this world is better than a cold beer tankard Cup? The tender look of a gentleman told me. A glass of beer so that occurred in the Lao Moretti is suitable for in-situ.
During the bearded men drink beer, then everlasting Lao Moretti is destined to become the icon of Moretti beer one picture made.
Certain encounters in town. Nothing unites people and yours. It's symbol is a glass of beer.
BIRRA MORETTI website
https://www.birramoretti.com/our-history/the-true-story-of-baffo/